Better skin from the beauty aisle
By Mary Rose Almasi, Allure
In a windowless room, 49 barefaced women sit quietly as their skin is pinched, poked, and examined by technicians. They’re then photographed with a special skin-evaluating camera. It’s not exactly a glamorous scene.
Nonetheless, this is where beauty products begin. After this skin harassment, the scientists, who are from Olay, hear the results of the product tests. Gathered in a tight huddle, they whisper excitedly, repeating the words “what if”: What if these results hold up? At week 24 of the study, the final data was collected for three of their new Pro-X products, and the numbers suggest that the regimen is comparable to the prescription anti-aging cream Renova — currently the gold standard for diminishing wrinkles.
Continue reading - MSNBC Health/Beauty
