January is for fitness centers what December is for retailers: a bad month makes for a bad year.
And with people spending less and less likely to overindulge this year, some in the fitness business are working harder to make sure they don’t find themselves on the ropes.
“We’re all kind of holding our breath,” says Ben Quist, co-owner of Form & Fitness in Grafton, Wisc. He said while his club hasn’t seen a decline in memberships, he is a little nervous. A third of the club’s annual revenue is from new memberships in January, he said.
Continue reading - Newsday Health